Four years directing national campaigns for New Zealand's government, sport and corporate organisations - now bringing that experience to London.
I'm an Advertising Account Director with four years' experience leading national brand and campaign work for government, sport, corporate and not-for-profit clients in New Zealand.
I've led multi-stakeholder campaigns from strategy through to delivery, managed budgets and end-to-end client relationships, and partnered with creative teams to shape brand-building work.
I'm now based in London with full right to work in the UK - and looking to bring this experience to a new market.
Campaigns I’ve led, from brief through to delivery.
Led the client relationship on the Safe Nights platform for Women's Refuge, New Zealand's largest nationwide family violence support organisation - growing it into the most successful fundraising campaign in the organisation's history.
26,219 nights of funded accommodation raised in the 2023 appeal - over NZD $500,000 - nearly double the prior year's result.
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Led the launch of a new brand platform for Meridian Energy - one of New Zealand's largest gentailers and a blue-chip account within the agency's client portfolio. Working across both the brand and go-to-market teams, I delivered long-term brand campaigns and platforms alongside tactical retention and acquisition activity, developing a depth of understanding of the business that positioned me as an extension of their internal team rather than an external agency partner. The platform launched with Meridian's Community Decarb Fund and went on to power three further product and brand campaigns.
Read on Campaign Brief
Built a trusted client relationship with the national police force from the ground up, producing multi-channel content across the account. Leading development of the national recruitment campaign, I shaped a paid advertising strategy built to enhance and extend New Zealand Police's already well-established organic social following, rather than starting from scratch.
The campaign delivered record-breaking application numbers for New Zealand Police.
Read on Campaign Brief
Delivered "Like a Black Fern" end-to-end, from brief through creative development to delivery and ongoing management - a brand-building campaign that grew profile and support for the Black Ferns across TV, digital and social.
Landed at a pivotal moment for women's sport in New Zealand, the campaign helped carry the Black Ferns' rise onto a world stage - amplifying a new generation of role models as women's rugby claimed its place in the global spotlight.
Supported delivery of a brand campaign for the Football Ferns around New Zealand's home FIFA Women's World Cup, and supported fan engagement and attendance campaigns as host nation, working alongside the Ministry of Business, Innovation and Employment and FIFA.
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Relaunched the iconic "Push Play" platform after a 20-year hiatus, reintroducing a nationally recognised call to everyday physical activity.
Post-campaign research showed an increase in baseline activity levels and a positive association with the campaign, resulting in children and their parents moving more.
Read on Campaign Brief
Delivered brand and awareness campaigns building on established brand equity and distinctive brand assets for one of New Zealand's major energy retailers, alongside tactical campaigns run against short-term retention and acquisition targets.
Joules, the brand's pink personification of power, was ranked the most distinctive brand asset in the category, lifting brand awareness by 7 points - and continues to rank most distinctive in the category year on year.
See the case studyAn independent, full-service creative and strategy agency
University of Otago, NZ
Majoring in Management, minoring in Sport Development and Management.
Meridian Energy
EightyOne Agency
Let’s talk
Looking for an Account Director in London? I’d love to hear from you - get in touch below.